The AFlead Participatory Appraisal of Competitive Advantage (PACA)
PACA simply means that we look at what makes the collective within a specific area and its sectors unique and how wealth can be created from this uniqueness.
Working with our diverse group of representatives from local government and the business communities, we identify viable market sectors in the region and define supportive projects to stimulate local economic growth.
We dynamically workshop at least 250 community and governance decision-makers to inform an action plan with prioritised projects per market sector.
Our video explains how we go about identifying and unlocking opportunities in simple terms.